Evidence of value
Turning a festival into a story
Pori Jazz is one of Europe’s most respected jazz festivals — but its appeal goes far beyond the music. We created a digital experience that captures the atmosphere, history and character of the festival, giving people a reason to explore Pori before they even arrive.
How do you make someone want to experience a festival they've never visited — in a country they may know very little about?
Pori Jazz already had the artists, the history and the atmosphere. What it needed was a digital experience capable of communicating all three.
We turned the festival into an interactive story — combining video, sound, archive material, travel information and local knowledge into one continuous journey.
The objective wasn't simply to promote the festival.
It was to make people feel like they were already there.
What began as a new approach to digital storytelling quickly became something bigger.
The PulseFrame™ concept was presented to the committee at Prizztech , where it received highly positive feedback.
Prizztech supports innovation, entrepreneurship and technological development across western Finland.
Working with the organizers in Pori allowed us to see the "Heartbeat" of a major event. The challenge wasn't the code— it was capturing the feeling of being there. In the end, we didn't just build another campaign; we created a digital souvenir people could return to long after the music stopped.
The experience was built around three things that make Pori Jazz more than a music festival: the feeling of being there, the story behind it, and the desire to go.
The first job was to create a sense of place.
Vertical video, sound and motion bring the energy of a live performance to the screen — giving visitors a glimpse of the festival before they've even bought a ticket.
Pori Jazz has decades of history behind it. We used archive material, iconic moments and references to connect that history with the festival as it exists today.
The result is a story that feels rooted in something real, rather than simply another piece of event promotion.
Once we've created the desire to be there, the experience makes it easy to act on it.
Travel information, local recommendations, practical details and clear calls-to-action take visitors from discovering Pori Jazz to planning their trip and buying a ticket.
Pori may be home to world-class music, but for many international visitors it is an unfamiliar destination. We made the journey part of the story, clearly showing how to reach Pori from Helsinki and turning an unknown route into an easy first step.
The story then moves beyond the festival itself. Accommodation options make planning easier across different budgets, while details such as the forest hammocks introduce visitors to the quieter, distinctly Finnish experiences that make Pori worth discovering.
The final slides turn inspiration into a reason to stay longer. We introduced Pori's beaches, spa culture and the Viking Path, showing that the festival is a starting point for discovering the wider destination.
We also addressed a simple concern for international visitors: language. Our research showed that English is widely spoken across Finland, reinforcing the message that visitors can arrive with confidence — even if they know very little about the country.
If you have a product, place, brand or idea that deserves more than a conventional website, let's turn it into an experience people remember.
Explore Your IdeaHave a project in mind or an idea worth exploring? Let’s talk — choose the easiest way to reach out.
©2026 — Site in progress
Powered by Hugo · Designed by TMS