Evidence of value
One of Europe’s most respected jazz festivals, Pori Jazz blends world-class performances with a uniquely very Finnish atmosphere — our task is to highlight it and make attractive global audience.
International audiences don’t just need schedules — they need context. For many, Finland and its festival culture are unfamiliar, so the experience must communicate both the event and its atmosphere.
Instead of static listings, we translate key information into visual, story-driven formats that make planning intuitive and engaging.
A structured storytelling system translating atmosphere, legacy, and experience into a digital journey.
The campaign opens with high-impact vertical video designed to immerse viewers instantly.
Sound, motion, and rhythm work together to recreate the emotional intensity of a live performance.
Archival material and iconic references reinforce the festival’s credibility and cultural significance.
Tradition meets modern performance — bridging timeless influence with contemporary energy.
The final stage connects inspiration with practical planning, guiding users from exploration to ticket purchase.
Travel details, local highlights, and clear calls-to-action transform interest into real-world attendance.
Although the festival features world-famous artists, international audiences are often unfamiliar with Pori — a small coastal town in Finland. We clearly explained how to get there from Helsinki, making the journey simple and accessible.
We also included accommodation options for all budgets, making planning easier for every type of visitor. And in true Finnish spirit, we couldn’t skip the hammocks in the forest — a simple but striking experience that locals may take for granted, but international audiences often discover for the first time.
Pori is also a great spa destination, thanks to the Gulf Stream influence that keeps the coastal waters relatively mild. Beyond the festival, visitors can enjoy the beach or explore the Viking Path — a scenic forest trail perfect for hiking and nature walks.
And one final point: even if you know nothing about Finland and only speak English, you will still be fine. For the closing slide, we highlighted a powerful insight we found in our research — that nearly 100% of Finns speak English, and are especially welcoming to tourists.
What started as an exploration of different storytelling formats became a startup idea and our main focus in web development.
PulseFrame was presented to the committee at Prizztech and received highly positive feedback.
Prizztech is a non-profit business development company owned by municipalities on the west coast of Finland, supporting innovation, entrepreneurship and technological development across the region.
Working with the organizers in Pori allowed us to see the "Heartbeat" of a major event. The challenge wasn't the code— it was capturing the feeling of being there. In the end, we didn't just build another campaign; we created a digital souvenir people could return to long after the music stopped.
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